Many people seem to think that as a realtor, you are paid big commissions and that, "agents make way too much money overall". What the general public may not know is where an agent's money goes on a monthly and annual basis related to supporting the agent's business.
Real estate agents are not employees – they are independent contractors working under the license of a real estate broker. Some brokerages will cover a larger portion of the agent's monthly expenses. Other brokerages expect their agents to handle nearly all of their individual expenses of operation. You can easily hire the best real estate agent in Ivanhoe.
Some brokerages are marketing themselves to agents as "virtual" offices where the agent works from a home office rather than a store front. While this is good news for many agents, there still are monthly and annual expenses an agent must cover:
Keeping costs low as you begin your real estate career takes ingenuity and careful planning. Here are some ways to keep costs down: Choose a supportive brokerage -One national brokerage helps new agents establish themselves by absorbing a larger portion of an agent's startup costs such as desk fees, marketing costs, cost of signage and business cards, no agent transaction fees, and more.
Blog/website – Develop a blog/website presence; it can be a cost-effective start to promoting your real estate services. Keep content current and fresh.
Social media – Market through Facebook, LinkedIn, Pinterest, and Twitter but don't stress about creating content for each. Republish some of your blog content on sites like Facebook and LinkedIn.Pinterest can be used to attract clients to your business, blog site, Facebook, and LinkedIn accounts. Use Twitter for sending out price and real estate alerts and micro-blogging.